A coaching consultancy for modern leaders

Cove unlocks growth for tech and creative businesses by bringing a commercial mindset to your strategy, coaching to your leadership, and design thinking to your processes.

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How we help

CREATE YOUR GROWTH PLAN

Strategic consulting

What’s getting in the way of your growth? What pain points are you experiencing with your operations? We’ll help you answer these questions, enhance your client and talent proposition and create a business and growth strategy to help you think three steps ahead.

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LEVEL UP
LEADERS

Executive coaching

Equip yourself and your people with the resilience, communication and leadership skills you need to grow. One-to-one coaching for founders, c-suite and senior leaders to develop the skills and emotional awareness to grow their teams faster.

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BUILD NEW SKILLS & CAPABILITIES

Leadership Development

Empower your people with new skills and behaviours which improve autonomy, accountability and communication. We’ll deliver and design bespoke training with a coaching twist to give your people a new mindset when it comes to leading others.

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TRANSFORM YOUR TEAMS & CULTURE

Team Development

Turn a group of individuals into a high performing team, or get your entire company to buy into your future direction. We’ll design and facilitate group experiences which bring your people together, co-create solutions and improve ways of working for the long term.

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Clients

Cove partners with forward-thinking organisations worldwide, including digital agencies, tech companies, brands, charities, HR consultancies, and learning organisations that prioritise culture and people development. They all recognise that outside help will help them get where they want to go faster.

 
“Liz started working with our entire leadership team about 18 months ago. She has been a transformational force for our team, through individual and team coaching, pushing us all out of our comfort zones to become a stronger group of leaders.
”
— Matthijs Welle, CEO of Mews

About

Cove is a collective of experienced coaches and learning designers hailing from tech, design, and product backgrounds. We speak the language of rapidly scaling modern businesses, with a flair for creativity, innovation, and psychology. Our unique ability to merge these two worlds sets us apart from the rest.

Cove was founded by Liz Whitney in 2016. Having spent 20 years in client-service and commercial roles in some of London’s biggest design and digital product agencies, Liz has a deep cultural understanding of modern people-led businesses and what makes them tick. As a a member of Forbes Coaching Council she shares her unique insights in developing leadership in Europe’s fasting growing tech companies.

 
Credit: Stacey Yates 2016

Founder of Cove, Liz Whitney (Photo Credit: Stacey Yates)

 

Latest thinking

 

Improve Buy-In To Your Decision-Making With The POWER Model

Publication Date: 10th January 2023

I wrote this communication model a while back to codify how I went about getting buy-in to decisions and strategy. I made a few mistakes in my time as a leader before I realised you have to bring people with you. Inclusion and transparency are fundamental to getting buy-in.

Like most leadership models, it's common sense but not commonly applied. You'd be surprised how many leaders I coach who miss out these steps and then struggle to get buy-in to their ideas. The beauty of it is that it’s easy to remember.

Read the full article on Forbes (just five minutes of your precious time).

Power Model by Liz Whitney
 

15 Effective Strategies For Maintaining Company Culture During Key Leadership Changes

Publication date: 26th Dec 2022

In the early days of a business, the founder and key leaders set the tone—the seeds of what will become the company’s culture. As the business grows, the culture matures and solidifies, and the team becomes a comfortable, unified whole. However, when key early leaders in a company depart, new leaders may disrupt the culture (or team members may worry that they will), which can cause disconnection and anxiety among employees.

Creative energy is a precious resource,
spend it wisely

Publication date: 16th October 2020

The change in season and the long winter ahead has definitely impacted everyone’s motivation and creative energy. In my recent agency founders meet-up two themes emerged: the drive for new business and failing mental health and burnout. And, unsurprisingly, the two are linked. 

The pressure to pitch, a buyers market and a new competitive field is adding up to some serious creative burnout for many.

Photo by Christian Erfurt on Unsplash

Photo by Christian Erfurt on Unsplash

Did someone remember to water the plants? Photo by Andrea Davis on Unsplash

Did someone remember to water the plants?
Photo by Andrea Davis on Unsplash

REMOTE FIRST IS HERE TO STAY.
TIME FOR AGENCY CULTURES TO ADAPT

Publication date: 1st June 2020

“We’re not going back to the studio” said one founder. “We can do something different”.

After 10-weeks of lockdown, remote-first is the new reality facing most businesses for the foreseeable future. But how will agency cultures survive this new dynamic?

I spoke to seven founders of the most progressive agencies in London to find out their challenges and plans to redesign work and culture to suit a remote-first world.

Let's talk

Whether you’re interested in coaching, training or consulting, get in touch and arrange a no-obligation introductory chat.