A coaching consultancy for modern leaders

Cove unlocks growth for tech and creative businesses by developing leaders, building more cohesive teams and refining your ways of working with stronger decision making.

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How we help

CREATE YOUR GROWTH PLAN

Strategic Founder Coaching

What’s getting in the way of your growth? What pain points are you experiencing with your team or proposition? We’ll unblock your barriers and create a plan for growth - so you can get where you want to go faster.

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LEVEL UP
LEADERS

1:1 Executive coaching

Equip yourself and your people with the resilience, communication and leadership skills you need to grow. One-to-one coaching for founders, c-suite and senior leaders to develop the skills and emotional awareness to grow their teams faster.

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BUILD NEW SKILLS & CAPABILITIES

Leadership Development

Empower your people with new skills and behaviours which improve autonomy, accountability and communication. We’ll deliver and design bespoke training with a coaching twist to give your people a new mindset when it comes to leading others.

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TRANSFORM YOUR TEAMS & CULTURE

Team Development

Turn a group of individuals into a high performing team, or get your entire company to buy into your future direction. We’ll design and facilitate group experiences which bring your people together, co-create solutions and improve ways of working for the long term.

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Clients

Cove partners with forward-thinking organisations worldwide, including digital agencies, tech companies, brands, charities, HR consultancies, and learning organisations that prioritise culture and people development. They all recognise that outside help will help them get where they want to go faster.

 
“Liz started working with our entire leadership team about 18 months ago. She has been a transformational force for our team, through individual and team coaching, pushing us all out of our comfort zones to become a stronger group of leaders.
”
— Matthijs Welle, CEO of Mews
Credit: Stacey Yates 2016

Founder of Cove, Liz Whitney (Photo Credit: Stacey Yates)

About Cove

Cove was founded by Liz Whitney in 2016. Having spent 16 years in client-service and commercial roles in some of London’s biggest design and digital product agencies, Liz has been a full-time coach for Europe’s fastest growing tech companies for 10 Years.

She’s a Professionally Certified Coach with the International Coaching Federation, has over 1,500 coaching hours under her belt and has trained in Team Coaching, Systemic Coaching and Coaching for Neuroscience.

Cove is her private practice for 1-1 and Team Coaching. She’s joined by a collective of experienced coaches and team facilitators all hailing from tech, design, and product backgrounds to support her larger client engagements.


 

Working alongside CEO’s, Founders and c-suite leaders in Wise, Mews, and BP LaunchPad, she’s a strategically powerful coach who can transform leadership behaviours in both 1-1 and team coaching.

She’s the co-founder of Coachable, which focuses on leadership development at scale through world-class coach-leader training programmes and is the author of three coaching books with her co-founder Ally Jones.

STALK LIZ ON LINKEDIN
 

Latest thinking

 

Improve Buy-In To Your Decision-Making With The POWER Model

Publication Date: 10th January 2023

I wrote this communication model a while back to codify how I went about getting buy-in to decisions and strategy. I made a few mistakes in my time as a leader before I realised you have to bring people with you. Inclusion and transparency are fundamental to getting buy-in.

Like most leadership models, it's common sense but not commonly applied. You'd be surprised how many leaders I coach who miss out these steps and then struggle to get buy-in to their ideas. The beauty of it is that it’s easy to remember.

Read the full article on Forbes (just five minutes of your precious time).

Power Model by Liz Whitney
 

15 Effective Strategies For Maintaining Company Culture During Key Leadership Changes

Publication date: 26th Dec 2022

In the early days of a business, the founder and key leaders set the tone—the seeds of what will become the company’s culture. As the business grows, the culture matures and solidifies, and the team becomes a comfortable, unified whole. However, when key early leaders in a company depart, new leaders may disrupt the culture (or team members may worry that they will), which can cause disconnection and anxiety among employees.

Read the article on Forbes

Creative energy is a precious resource,
spend it wisely

Publication date: 16th October 2020

The change in season and the long winter ahead has definitely impacted everyone’s motivation and creative energy. In my recent agency founders meet-up two themes emerged: the drive for new business and failing mental health and burnout. And, unsurprisingly, the two are linked. 

The pressure to pitch, a buyers market and a new competitive field is adding up to some serious creative burnout for many.

Read the article on medium
Photo by Christian Erfurt on Unsplash

Photo by Christian Erfurt on Unsplash

Did someone remember to water the plants? Photo by Andrea Davis on Unsplash

Did someone remember to water the plants?
Photo by Andrea Davis on Unsplash

REMOTE FIRST IS HERE TO STAY.
TIME FOR AGENCY CULTURES TO ADAPT

Publication date: 1st June 2020

“We’re not going back to the studio” said one founder. “We can do something different”.

After 10-weeks of lockdown, remote-first is the new reality facing most businesses for the foreseeable future. But how will agency cultures survive this new dynamic?

I spoke to seven founders of the most progressive agencies in London to find out their challenges and plans to redesign work and culture to suit a remote-first world.

READ THE ARTICLE ON MEDIUM

Let's talk

Whether you’re interested in coaching, training or consulting, get in touch and arrange a no-obligation introductory chat.