Growing a business is hard.

Just when you’ve got one thing under control, another issue emerges. Time is spent fire fighting and reacting to change rather than planning for the future. Gaps start to appear and what used to work, stops working. When you’re right in the thick of it, it’s hard to see the way forward.

Cove are a collective of coaches, designers and strategists. We work with creative and people-led businesses to give them clarity on their strategy, align their messaging to attract the right clients and talent, then empower their people to make it happen.

We’re a bit different.
We think you’ll like us. 


How we help


Why you do what you do? What difference are you making for your clients and where are you heading? We’ll help you answer these questions, refine your proposition and create a business and growth strategy which will help you make that a reality.

- Proposition, brand and marketing
- Business development strategy
- Managing change


How do you turn a group of individuals into a high performing team? Or get your entire company to buy-in to your future direction? We’ll design and facilitate group experiences which bring teams together, co-create solutions and improve ways of working.

- Company or team off-sites
- Leadership team development
- Culture and internal comms


How do you equip yourself and your people with the resilience, communication and leadership skills you need to grow? We offer one-to-one coaching for founders, leadership team and high potential employees to develop these skills faster.

- High potential development coaching
- Leadership performance coaching
- Training and skills development


From digital agencies to brands and tech companies, charities to learning organisations.

They all share a progressive mindset towards leadership and people development. And recognise that outside help will help them get where they want to go faster.



Cove was founded by Liz Whitney in 2016. Having spent 18 years working in marketing, design and digital product agencies, Liz has a deep understanding of tech and creative businesses and what makes them tick. She’s a business development expert and has a knack for simplifying complex ideas into messages that clients and talent buy into.

It was while she was a member of the London leadership team at ustwo, that she experienced first hand the transformative impact of coaching on individuals and teams. Liz went on to train as a Business, Leadership and Team coach with the highly respected Barefoot Coaching and is an ICF Associate Accredited Coach.

Credit:  Stacey Yates  2016

Credit: Stacey Yates 2016

Cove’s coaching and consultancy has played a key role in helping our agency to reach new heights strategically and operationally.
— Bob Gallagher, Founder of Appsynth

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