Growth is a balancing act.

You grow too fast and you risk damaging your carefully crafted culture. No growth at all and you spend all your time looking at your pipeline problem. Sound familiar?

Cove partners with people-led businesses to help them grow. Founder Liz Whitney brings a commercial mindset to your proposition, a coach approach to your people and design thinking to your processes. 

To achieve growth, you have to balance the whole system. And the truth is, you can’t always see what’s missing from the inside. 

Let’s try something different.


How I help


Why do you do what you do? What difference are you making for your clients and where are you heading? I’ll help you answer these questions, refine your proposition and create a business and growth strategy to help you think three steps ahead.

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Turn a group of individuals into a high performing team, or get your entire company to buy into your future direction. I’ll design and facilitate group experiences which bring your people together, co-create solutions and improve ways of working.


Empower your people with new skills and behaviours which improve autonomy, accountability and communication. I’ll deliver and design bespoke training with a coaching twist to give your people a new mindset when it comes to leading others.

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Equip yourself and your people with the resilience, communication and leadership skills you need to grow. One-to-one coaching for founders, senior leaders and high potential employees to develop these skills and emotional awareness faster.

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Cove partners globally with digital agencies, brands and tech companies, as well as charities, HR consultancies and learning organisations who all share a progressive mindset towards culture and people development. They all recognise that outside help will help them get where they want to go faster.

Cove’s coaching and consultancy has played a key role in helping our agency to reach new heights strategically and operationally.
— Bob Gallagher, Founder of Appsynth


Cove was founded by Liz Whitney in 2016. Having spent 18 years in client-service and commercial roles in some of London’s biggest design and digital product agencies, Liz has a deep understanding of people-led businesses and what makes them tick. 

Liz was a key member of the leadership team that helped transform ustwo from a design studio to a digital product studio and double their annual revenue. It was while she was there that she experienced first hand the transformative impact of coaching on people, teams and culture.

Liz went on to train as a Business and Leadership Coach with the highly respected Barefoot Coaching. Liz has gone on to achieve a post-grad certificate in Coaching and is an ICF Associate Accredited Coach, specialising in commercial and creative leaders. 

Credit:  Stacey Yates  2016

Credit: Stacey Yates 2016

Let's talk

Whether you’re interested in coaching, training or consulting, get in touch and arrange a no-obligation introductory chat.

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